The Star Factor model is built on three essential elements:

• Vision
• Values
• Emotional intelligence skill and competency development

Our coaching process invites participants to do something that they are rarely given the opportunity to do: vision. We ask that they articulate this vision in detail as it is the basis of their personal development work.

We also encourage our coaches to reflect on and define their values, another often overlooked and critical component of the development process. Overlaying their vision and their values, we are then able to ask—within the comfort of the coaching relationship — Are these in alignment?

Finally, we add the essential layer of emotional skill and competency development for leaders (culled from the Emotional Competence Inventory). What are the challenges that they want to focus on to move competently and effectively towards their vision?

The coach and coachee then begin a process of short term and eventually, long term goal setting to build skills and competencies in pursuit of the ultimate vision. This process includes frequent journaling, discussion of intervening moments and obstacles, open-ended questions designed to move the coachee towards a deeper awareness and a desired shift in behavior.